B-More Consulting, originally RJA Sales Training, was founded in 2007 by Roshan L. Joseph, a sales and marketing evangelist. The company’s first major task was to first bring globally recognized programs on sales training in Mumbai and then to the rest of India. Roshan realized that customers were not just looking for the best sales trainer in India they also wanted a technically robust sales training program. This venture began with the purpose of bringing international quality sales skills and concepts to enhance sales leadership training. This would bring international skills to the forefront of the Indian corporate sales training arena.